Google Analytics
Google Analytics eBook" is a comprehensive guide designed to empower beginners and seasoned professionals to harness the full potential of Google Analytics. This eBook delves into the fundamentals of website tracking, data interpretation, and reporting. It equips readers with the knowledge to optimise online performance, understand audience behaviour, and make data-driven decisions. With easy-to-follow tutorials, practical examples, and insights into advanced features, this resource is your key to mastering Google Analytics.
The "Google Analytics eBook" starts by introducing the basics of Google Analytics, including setting up an account, installing tracking codes, and navigating the interface. Readers learn how to interpret metrics like sessions, bounce rates, and conversions. The eBook also explores custom reporting, goal tracking, and eCommerce analytics. Advanced chapters focus on integrating Google Analytics with other tools, such as Google Ads and Tag Manager, as well as tips for optimising campaigns and strategies. Whether you're managing a personal blog or a corporate website, this eBook will provide actionable insights to elevate your digital presence.